Advocacy

Painting Rainbows

by AIESEC in Kuching

MYR 7,059.48

Raised of MYR 5,000.00 target.


22

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6 Days

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THE PROBLEM


According to report compiled by Philip Alston, who is the UN Special Rapporteur on Extreme Poverty and Human Rights Issues, 8.8% of households in Malaysia have a monthly income of less than RM2,000 at national level. Specifically, in Sarawak, 15.5% of households have a total family monthly income of less than RM2,000. Sarawak has a high population of poor families, even though the state is the richest in natural resources in the country.  It was found that many families in rural Sarawak have difficulties in terms of having access to government health-care facilities, and rural children also face hardship in reaching government-built schools, especially secondary schools. In accordance with the UN Sustainable Development Goals 1: No Poverty, the project aimed to act as an untiring advocate to strive for sustainable equality in living standards for a better future

 

THE SOLUTION


The project consists of several components for virtual volunteers and targeted audiences on social media platforms, such as Facebook and Instagram.

 

1st - Train the Trainer (TtT)

Which aims to equip our volunteers with enough knowledge and skills when we are creating social media contents and making portfolio to promote our virtual fundraising campaign effectively, with the kind help of our Partners NGOHub, Mr Johan Donough (expert in Social Media and Web Presence Management), Mr Faidz Felani Majeri (Senior English Language Teacher).

2nd – Virtual Fundraising

Which aims to provide sustainable help to local NGO, Hope Place, to support the underprivileged families. Both financial donations and in-kind donations are initiated from public, partners and companies.

3rd – Social Media Drive

Which aims to raise awareness and the importance of overcoming poverty by creating informative contents via Social Media Platforms such as Facebook and Instagram. Graphic media contents like poster and brochure will be created and shared to social media platforms to raise awareness as well as to promote an effective way to help the underprivileged families which is through virtual fundraising campaign.

4th – Young Researchers

Which aims to conduct reliable online researches and gather information from partners relating to poverty issues, then proofread to reassure that the information is reliable and valid to be used in creating contents for SNS and making portfolio.

5th – Making of Portfolio

Which aims to encourage youths' peers and family to understand poverty and build inclusive society, creating a 'ripple effect'. Several interview sessions will be conducted by volunteers with prominent figures from the NGO, Hope Place to gain insights about its motives, visions, movements and typical operations in supporting the underprivileged families.

6th – Mini Global Village

Which aims to foster cultural exchange with the global volunteer showcasing their food, cultural elements from their home country.

 

THE IMPACT


At the end of this project, we wish to reach 10 Virtual Volunteers, 300 online engagements and digital outreaches, 30 online contents created and posted in Social Media platforms, and a total of RM5,000 raised from financial donations. Our awareness measurement is measured by 2 matrices.

 

1) Behavioural Change of Volunteers

Behaviour change is measured using the Likert scale where the volunteers choose from 1 (Strongly Disagree) to 5 (Strongly Agree) to statements related to tackling poverty issues. Their choices are then further categorised to Negative, Neutral and Positive behaviour. We are targeting a 70% Average Increase of Positive Behavior after the virtual volunteer program.

2) Number of people outreached through action space

Number of people outreached is measured through number of likes, views, comments on each post on social media platforms.

Goal Breakdown

Goal 1 - 200 Beneficiaries families . Amount Needed: MYR4,000.00

Goal 2 - Workshops. Amount Needed: MYR1,000.00

Goal 3 - . Amount Needed: MYR

Donate now to help the poor families in need! Your donation can help them even small amount counts too=)

MYR 7,059.48

Raised of MYR 5,000.00 target.


22

141%

-

Donors

Funded

Left


Volunteer


Spread the love


Donors


Amount Donated

MYR 50.00

03/08/2020
Anonymous Donor
Thank you

Amount Donated

MYR 100.00

01/08/2020
Tan Chiew Yee and family

Amount Donated

MYR 106.50

01/08/2020
sabrina chong

Amount Donated

MYR 26.63

31/07/2020
Rachel Tong Shi Wen

Amount Donated

MYR 26.63

31/07/2020
Brendan Tong

About the Organization/Project behind this Campaign

AIESEC in Kuching


 

Our Identity

AIESEC is the world's largest non-profit youth-run organization. It is an international non-governmental not-for-profit organisation that provides young people with leadership development, cross-cultural global internships, and volunteer exchange experiences across the globe. The organization focuses on empowering young leaders to make a positive impact on society through actions.


Our Vision

AIESEC strives for Peace and Fulfilment of Humankind's Potential as an organisation. 

In today’s context, ‘Peace’ does not necessarily mean only avoiding war. Peace can symbolise a world that does not have conflicts that arise from cultural, religious, or other aspects of differences in humanity. Peace can also symbolise being in harmony with yourself. AIESEC strives to build a world where people can work towards their own understanding of peace while respecting and understanding the views of others.

Through Fulfilment of Humankind’s Potential, AIESEC strives for a world where people can be the best version of themselves.


Our Action

We place our confidence in youth because they have the passion, dynamism and entrepreneurial spirit that are needed to shape the future. They have the responsibility to improve tomorrow by choosing who they will be today. Hence, AIESEC is a platform for young leaders to run projects that are aligned with Sustainable Development Goals (SDGs) to ensure its relevance to the local community needs. We aim to be part of the solution for a betterment of Malaysia.

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